OneTrust Google Tag Manager Integration

A consent management platform is only effective if it actually controls your tracking tags. We specialize in integrating OneTrust with Google Tag Manager (GTM) to ensure your analytics and marketing tags fire strictly based on verified user consent.

The Integration Challenge

Many organizations deploy OneTrust but fail to properly wire the consent signals into GTM. This results in tags firing before consent is granted, exposing the business to regulatory risks under GDPR and CCPA.

Our Approach

• Data Layer Configuration: We configure OneTrust to push accurate consent states into the GTM dataLayer.
• Trigger Updates: We audit and update your GTM triggers to require explicit consent before firing.
• Consent Mode v2: We implement Google Consent Mode v2 to recover lost conversion data through modeling while remaining compliant.
• Validation: We rigorously test the setup to guarantee no unauthorized tracking occurs.