Stop guessing which tags fire before consent
In short
Assuming a Google Tag Manager container respects a consent banner is not the same as verifying it - tags can and do fire before consent unless each one is explicitly gated. Webclat audits every tag against OneTrust's consent signals and reconfigures triggers so each tag is gated to the category it actually belongs to. The audit becomes a repeatable check instead of a scramble before a compliance deadline.
The situation
“We assume our tags respect the consent banner, but nobody has actually checked which ones fire before a visitor clicks anything.”
The pain
A tag firing before consent is the exact violation a regulator or a browser vendor penalizes - and it's invisible until someone audits it directly.
What we implement
We audit your Google Tag Manager container against OneTrust's consent signals and reconfigure triggers so each tag is gated by the category it actually belongs to - consent-based tag management.
What you get
A tag-by-tag map of what fires before consent, what fires after, and what should change - a checked list, not an assumption.
Tags gated to the right consent category, so declining ads doesn't also block the analytics you're allowed to keep.
The audit becomes a repeatable check, not a one-time fire drill before a compliance deadline.
Illustrative scenario
A marketing team that assumed its remarketing pixel was gated might find, once audited, that it fired on page load regardless of consent - closing that gap typically removes the single biggest exposure on the site, though results vary by tag setup. (Illustrative scenario - not a measured result.)
Common questions
Do you need admin access to our GTM container?
Yes, at least during the audit and reconfiguration. Access can be scoped to just the container.
Does this slow down page load?
Consent gating adds a decision point, not meaningful load time, when configured correctly.
Related use cases
Talk through how this applies to your OneTrust setup.
We scope every engagement in discovery, before implementation - no assumptions about your stack.